Why not something else love MetaCafe or perhaps other video or Viddler sharing internet sites? Why YouTube in particular? Let us have a look at that now.
The primary Thing Tends to be that YouTube Is actually Owned By Google
As I have said before. This has some amazing ramifications for YouTube and also for its future. As you could possibly know, YouTube started off as a company which was not owned by Google. In fact, it was only fairly recently that Google bought them.
If you look at Google and what they’re on about, they’re in the money-making game. They’re interested in making money online. Developing a company as Google behind you can only spell good stuff in terms of results in terms of making money.
That is yet another thing. Google has deep pockets with money. They could fund a company like YouTube for years to come whether they are wanting to. They have decided to back YouTube since they’ve viewed the possibility that YouTube has. That’s a truly clear sign that YouTube is a technology you should keep an eye on.
I believe they’re the second most visited internet site on the internet right now. I believe Google is #1. I’ve got to double check those stats there, but YouTube is significant.
Google also wants you being effective. In case you are successful, it is going to make them much more money as well and make them even more successful. So just the point they are behind YouTube means that they are working hard to make YouTube as easy for you as you possibly can to be successful.
If you look at the modifications which YouTube has gone through since Google purchased them, you are able to see dramatic differences. You are able to see it in the AdSense program that’s been invented in the YouTube videos. You are able to see in all the designs and layouts that they’ve been working towards. You can see how YouTube videos are ranking a lot better inside the Google online search engine. Having Google all over their side is just big.
YouTube Videos Rank In Google Search engine results
So you have got that on the side of yours. In the event that you are only distributing to YouTube, the odds of yours of becoming ranked in Google are so much higher compared to each of another video sharing sites.
It’s An Incredible Traffic Source
This is sort of an understatement, but if you look at YouTube, they just recently reached one billion views per day. I am not actually sure if we are able to visualize that number, but envision one billion coins, you’d likely be in a position to fill up an entire stadium brimming with coins. One billion views one day is extensive, and this is just from one site.
In 2008 research was done that demonstrated that there were 71 million unique users in every month. That number has most likely been superseded by now, but this is the latest info we have on that specific statistic. It is a big plus. In the event that you’re not utilizing this as being a traffic generation supply, you’re missing out.
I think with the illustration which I used, FreeMagicLive, we have merely touched the surface area. We’ve really merely scratched the surface and we’re currently sitting on 15,000 folks on our email list.
It is A Internet search engine On its own
Have you ever gone to YouTube and began looking for anything, like in the search box right over here? More and more individuals these days are using YouTube as their primary search engine compared to Google. Is this perhaps a trend that’s going to carry on in the future and rather than individuals only working on searches on Google, simply visit YouTube to complete searches? Perhaps YouTube is going to become the #1 site where folks want to hunt for info.
Consider this. What exactly are the implications? If YouTube is potentially going to become the #1 search engine in the globe, what are the implications for your web business? And would you wish to be in the right place at the correct time with YouTube? I absolutely think so.
YouTube Isn’t just For Teenagers Anymore
This’s a question that I have had from a great deal of people. They point out, “Sure, you could actually get success on YouTube, but your industry is only for teenagers.” Since could were the case when YouTube was just starting, but these days things have changed. Demographics for YouTube are changing & they’re changing at a massive rate. It is not only for teenagers anymore, thus in case you are marketing to other age groups, this is fantastic news.
Although as you’ll see in several of these statistics, YouTube is actually an excellent option for other age groups too, teenagers remain the greatest number. Look at this: 85 % of the United States public has watched YouTube videos. That is huge. eighty five % of the entire United States has watched a YouTube video. This’s incredible!
But now, look at this. 71 % of males between 45 54 have seen a YouTube video clip. Exactly how cool is the fact that? And this is one other thing, look at each one of these other age groups combined. These’re those who typically have money. These are folks who have jobs and could afford to pay for something online. If you put up all these individuals, that’s much more than simply the teenagers.
And you’ll see a comparable trend here for the females. Look at these proportions of people who have watched YouTube videos in their lifetime. It is not only teenagers. This’s something to hold in mind whenever you think about using YouTube as a potential traffic source for your internet site.
YouTube Demographics Will be Changing
It’s not only for the teenagers anymore. As those teenagers grow up, they become more mature, they get jobs, and they begin moving into another demographic themselves.
What we are seeing here’s a normal new technologies adoption cycle. You might have seen what is called the S curve. Something this way is looked by it, and this’s a common curve for new technology which usually will get introduced into a whole new market. For YouTube it is no different. They went by way of a a tremendous growth phase here. I assume they slowly began in 2005 and after that had this particular exponential growth. We’re sitting at 2010 today, so this is exactly where we are currently.
That means that you still have a window of 2 years to get your act together as well as to get started doing things on YouTube, because this particular part of the market right here, not any of these men and women are on YouTube yet. If this S-curve is true, that means there’s going to be a lot of people continually joining YouTube, and also you wish to be in the correct position once they’re all internet and watching videos. You want to have your videos at present up there by 2012.
It is crucial that you simply start getting a thing online as soon as possible, on YouTube in some. This’s exactly where things are at. This is backed up by research carried out by the YouTube 2009 Report. It’s an independent research company that did the investigation for that.
Let us move on. Look at the ramifications of these stats. Consider these demographics and what meaning for you to be a business online. How do you position yourself so you could remain in the absolute best position when this particular mainstream, folks in the US and the UK, hit YouTube and get on YouTube and begin interacting on YouTube on a regular basis?
What are The Implications For The Business of yours Now?
What would you have to do then to start getting prepared for that? Look at that. Just what does it mean for you today, and what does it mean for you in the future? There are actually things you might do then that might help you get positioned in the future for YouTube.
You have an early mover advantage. 2012 is a peak with the mainstream within the US and also the UK. I haven’t really looked at data for places like China or India, as well as their populations are huge. That’s the reason I think we’re really merely at the commencement of the curve nonetheless. If you have to mix the whole reports for the entire world, there’s going to be some very exciting things going on for YouTube. That’s the prediction of mine.
The “YouTube Beach Head Strategy”
What is all this leading to? I’m a very strong believer in focus. I picked up this strategy. I am labelling it the YouTube Beachhead Strategy. The key reason why I’m doing this’s because I truly believe you need to focus all your awareness on one thing if you would like to become successful. Focus on that, get it properly, then as soon as you have got it under your belt, move on to another thing.
So what’s this? In easy terms, the Beachhead Strategy would be to find a big roll and ball with it. That is truly virtually all it means. It is about finding an enormous participant in the market, someone as YouTube in this case, and simply opt for the flow with them. Jump on board and use them as the leverage of yours. It’s about focused leverage, and focus in this case is concentrating on YouTube.
Where did I get this idea from? I have it starting from a guy called Geoffrey Moore, an amazing thinker. A book called Crossing The Chasm for the high tech business was written by him. What he talked about was for any new technology, you have this particular product adoption cycle where it starts off with early innovators, early adopters, early majority, late majority, and laggards.
This’s normal for virtually any new technology entering into the marketplace. What Geoffrey Moore discovered was that with new solutions there’s typically what he calls a gap or even chasm. This’s where many latest high tech startup businesses fall under this particular chasm. They reach this time right here and exhaust consumers. They belong to this chasm and you never hear of them all over again. They disappear.
He talked about producing a beachhead strategy and it is as a beachhead that you are able to use for jumping over to the first majority. It gives you this jumping point to reach the first majority. Once early majority is hit by you, that’s when you arrive at the tipping point. That’s when things go big time for you.
I’m using this idea and I’m saying that in case you would like to go hit the tipping point for your industry, for your niche, use YouTube as your beachhead technique. Use YouTube to help you get early majority for the niche of yours, as it’s possibly the best cars or trucks to make use of at the moment to help you to get major amounts of traffic to your site.
This’s what it’s all driving towards. I am hoping you can appreciate what I am saying here. With the performance of YouTube as well as the point that they are teamed up with Google, it is just extraordinary. We inhabit times which are extraordinary.
You are able to go out as well as try and spread your attention and use a whole bunch of different video sharing sites, strategies which are different, on various things and platforms, and end up spreading yourself so thin that you don’t show some results, but this strategy is tested and proved and I am right now just applying it to YouTube. This is the reason I contact it the YouTube Beachhead Strategy. I hope you can understand why you need to get onto YouTube as soon as possible and focus your attention there.
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