Interactive TV Services for IPTV

IPTV (Internet Protocol Television) is a technique of distributing television content over broadband that makes it possible for a more customised plus interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewing audience are going to be able to enjoy what they would like, when they would like to. Interactive TV services are going to be a major differentiator for the large number of IPTV offerings which are appearing. Interactivity via a rapid two-way connection will lift IPTV ahead of modern tv.

IPTV brings together the television, internet and phone. Much like satellite or cable television, IPTV uses a set-top box (STB) which allows viewers to view thousands of channels as well as order movies through video-on-demand (VOD). IPTV makes use of broadband ADSL, the same technology which provides high-speed Internet for the laptop. This opens the door to a lot more interactivity as well as the chance for many, as opposed to thousands, of channels.

Find What is On

All IPTV services are going to offer fundamental interactivity to support search and navigation of the huge sums of content. An electronic program guide (EPG) will allow viewers to investigate linear and on-demand content that is available.

EPGs will probably allow viewers to consider programme listings up to two days in advance, plus look back over programmes from the prior seven days broadcast schedule. A powerful search business will allow viewers to look for programmes by title, keywords and genre. Filters are going to allow viewers to display lists of films, music, pay-per-view events and high definition programmes.

The EPG is going to be customisable by viewers, who’ll have the opportunity to generate their own personal line-up of favorite channels and articles. As well as full-screen layouts, EPGs will likely have a mini-overlay method that will allow the viewer to keep watching the present programme while browsing the schedule.

Personal Video Recorder

Many IPTV set top boxes are going to incorporate a personal Video Recorder (PVR) which will permit interactive content as well as programmes to be shot. Audience will be ready to view 1 program while recording another. They’ll in addition be able to use interactive services or video on demand while recording in the record. While seeing linear TV programming, viewers are going to be able to pause and rewind live television.

The PVR will be programmed via the Electronic Programme Guide. Intelligent series linking will enable programme episodes to be recorded founded on preferences; first runs, repeats, or maybe all occurrences. Programme and movie trailers are going to contain active links which might be selected to arrange a recording. Remote scheduling of recording will additionally be possible making use of a cellular phone or perhaps the internet.

Better TV

With IPTV, viewers are going to be able to watch a good deal more tv at identical period. Sports fans are going to be ready to keep an eye on 6 games at once, on exactly the same screen, or study one game from multiple camera angles. Viewer management will be encouraged through voting, competitions and messaging services.


Interactive marketing is going to extend conventional linear advertising. Canais IPTV is going to allow advertisers to offer product info in the form of an on-screen interactive brochure. This will re-enforce the insignia communications and promote viewer involvement with the product or service. It’ll additionally let a direct factor to be included with any TV campaign, with responses actually being captured from viewers.

Communication Services

The two-way design of an IPTV connection causes it to be great for giving person-to-person communication services. Instant messaging services will allow viewers to’ chat’ via text messages while continuing to see TV. Video conferencing over television enables virtual family gatherings when family are spread across the globe.

Services will be used both as stand-alone applications, and also as add-ons to programming. Friends are going to be in a position to chat while viewing a programme’ together’ in different spots. Phone-in exhibits will have the opportunity to display callers, linked from their house.

Community Services

IPTV is going to provide many feeds of news, entertainment and information. Viewing audience will be in a position to personalise their’ feed reader’ to match their specific interests. This may likewise collect up-to-date information like news headlines, sports results, share prices and travel updates in one single spot.

Dating services will allow subscribers to design a profile and find compatible’ matches’ to communicate with. Communications will likely be replaced quickly, cheaply and safely, without the security concerns of meeting inside real world.

Betting & Gaming

IPTV is going to offer a range of betting and gaming on demand services. These will include sports betting services, in which bets are placed on both virtual and live sports. The betting will be closely related to television coverage, as well as will consist of in running betting. There will additionally be a range of casino style games including roulette, blackjack, slots and poker. Some of these is going to be stand-alone games, others is related to programming with either virtual or live presenters.

Personal Content

IPTV is going to enable the secure sharing of video recordings, photographs and music. Drivers with a home network will be ready to talk about digital subject material together with other devices for example Portable media players and pcs. IPTV will be a key component in the connected home.

Drivers will also manage to share articles with loved ones and close friends across the Internet. Effective digital content protection with consumer flexibility is going to be essential for this low sharing to flourish. IPTV could even allow users to have their very own television viewing channel exactly where they can talk about their views, photos and videos with the majority of the earth as a video podcast.


Interactive television viewing will provide honestly valuable applications that enhance the complete user experience of IPTV. Interactive services must be seen as part of the overall infrastructure of delivering television – not just a bolt on.

To obtain the right active services to meet customer demands will require experimentation. Written content providers, broadcasters and network owners need to produce, trial, refine and roll out interactive services. A great deal has been learnt over the past 10 years about interactive TV. This awareness is able to help inform the design of active services for IPTV.

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Dharmesh Jahah

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